Cindi Obey Donnellan, M.S., Marketing Strategist Cindi Obey Donnellan is an experienced marketing strategist covering the entire value chain of marketing – from strategic planning, market research, positioning and messaging through to integrated communication strategies and customer satisfaction/loyalty measurement.

Ms. Donnellan has 14 years of progressive marketing experience developing and managing plans, budgets and teams that drive profitable results through the following:

- Identifying new acquisition/growth opportunities by redefining business boundaries

- Researching and understanding the most profitable market/customer segments

- Establishing/re-establishing product position by analyzing competition, brand and channel landscape

- Developing unique value propositions that drive desired behavior, hence revenue

- Launching and/or enhancing products, services and solutions that customers want, need, use and tell their friends about

- Driving brand awareness and demand through database marketing, search-engine marketing, social marketing, direct marketing, inside sales/telemarketing, advertising, events, press/analyst relations, etc.

- Complementing demand activities with compelling communications via web content, brochures, case studies, data sheets, newsletters, white papers, etc.

- Sourcing and then monitoring and tracking qualified leads through prospecting and customer-database management practices

- Establishing and working a pipeline of top-tier prospects, and

- Designing and building customer and member experience/loyalty measurement systems that allow for staying ahead of wants, needs and expectations.

Recently, Ms. Donnellan just completed a consulting assignment with Textron, where she helped develop and implement Textron’s enterprise-wide growth strategy; crafted Textron’s “Customer Leadership Toolbox,” housing over 225 value-based marketing tools that are being used by Textron’s businesses to help grow profits; developed and launched a data-driven strategy for Textron’s enterprise-wide Customer Satisfaction and Loyalty Measurement program (Six Sigma based); created and rolled out a five-phased customer loyalty process and guide, website and communication strategy to further penetrate Textron businesses; developed content for Value Pricing Workshop slated for Textron’s CMOs and CFOs, and the Marketing Leadership Education Program (MLEP).

Previous to PSSG, Ms. Donnellan served in Director of Marketing positions with growth technology, marketing and loyalty-services companies targeting both business and consumer markets.  Ms. Donnellan holds a M.A. in Communications Management from Simmons College and is currently working on a Master’s in Marketing Analytics at Bentley College.